BOOK PUBLISHERS’ LARGEST COMPLAINT ANSWERED
The author is at fault: Why don’t Authors promote their books?
Ask any publisher if authors promote their books and all will reply, “I wish mine did.”
Publishers manufacture and distribute books. It is up to the authors to drive potential buyers to where the books are: stores, online, etc. The challenge is that most authors think the only way to promote books is on radio, television, and with autograph parties. And this promotion is a problem because most authors are introverts. They do not want to go out and promote. They want to stay home, be alone, and write.
Radio, television and autograph parties are not the only ways to promote books. There are many techniques introverted writers can use to get their books noticed while they stay at home. They can send out review copies, draft news releases, mention their book in their email signature, correspond with book bloggers (on their book’s category), and much more.
In fact, today, introverts have an advantage: they like to spend time on social media. And social media is where the eyeballs are. Social media is huge while the millions of subgroups are categorized and easy to reach. For example, if you have a book on parachutes, it is easy to find skydivers who want to know about your book. Conversely, with search engines, it is easy for skydivers to find you, your subject and your book. Now authors can interact with their newfound “friends.” This interaction is fun and easy because the authors get to discuss their favorite topic and they find they are treated as celebrities—because they wrote the book.
Help for authors is on the way.
Dan Poynter’s Para Promotion Program celebrates books and honors authors. Each week, authors receive a book promotion assignment from Dan Poynter. Each of the 35+ book promotion assignments takes the author anywhere from 3 to 120 minutes to complete. The exercises not only gain attention for their book, it teaches them how to market their book—which they can use to launch their next book. Meanwhile, Program PR expert Barbara Gaughen is spinning her electronic Rolodex to get notice for their book.
Dan Poynter’s Para Promotion Program is not an overwhelming list of projects for authors, it is a collection of individual lessons with full instructions and personal guidance by successful industry experts.
For example, Barbara Gaughen has been in the public relations business for decades and she focuses on books.
Dan Poynter has written more than 125 books; many on book writing, publishing and promoting. He is often referred to as a “book futurist.”
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